Founded in 1996 by Anne Dubbs and Liz Downing, Blithfield & Co. is known for signature English design and use of fresh and innovative coloring. Its founders draw heavily upon the brand's archive, a vast collection of historic documents accumulated over several years of sourcing and exploration.

Blithfield & Co. is known for painterly florals and graphic prints with simple motifs which are available on linen fabrics and wallpaper.