AERIN, a global luxury lifestyle brand, is bringing the signature, effortless style of its founder Aerin Lauder to a new collection of fabrics, furniture and rugs created exclusively for Lee Jofa.
The AERIN fabric collection consists of more than 75 skus, including winter and spring floral prints and embroideries, strong graphic motifs of chevron and damask, and complementary solids in textured finishes.
In developing the fabric, furniture and rug collection my ultimate goal was to create a collection with a new point of view by balancing modern, feminine, and traditional aesthetics," said Aerin Lauder, Founder and Creative Director, AERIN.
Developed through a combination of original design and interpretation of Lee Jofa's extensive archives, several pieces in the collection demonstrate Lauder's love for natural elements, from birds to florals. The classic, yet modern, color range includes rich, vibrant reds, soothing forest greens, beautiful blues, and strong, timeless neutrals.
The debut AERIN collection also includes an array of elegantly woven rugs that reflect the brand's classic sophistication. Designed to transform a room, the rug collection presents a variety of weaves in both soft and bold colors and shapes. With traditional design and patterns, the rugs provide the perfect grounding neutral for any interior space.
AERIN fabric, furniture and rugs are one component of the AERIN lifestyle brand, which also includes upholstered and case goods produced by EJ Victor; lighting in collaboration with Visual Comfort; a home fragrance collection with NEST Fragrances; and a directly sourced and produced Decorative Accessories collection.